Why we built Scaleo

Expanding into Europe is one of the smartest growth moves a SaaS company can make and one of the easiest to get wrong. We kept seeing the same story play out over and over again.

  • English-only campaigns that don’t convert

  • Money burned on paid channels without local insight

  • Hiring reps before validating demand, only to churn them 6 months later

  • Trying to scale without ever learning how to sell in-country

Europe isn’t one market, it’s fragmented, complex, and deeply misunderstood. Most companies walk in with a US playbook, hoping it just works. It doesn’t. And yet:

  • EU + UK SaaS spend is over $50B and growing fast

  • The European SaaS market is projected to hit $92B+ by 2026

  • Top SaaS IPOs generate 40% of their global revenue from Europe

If you're not selling in Europe, you’re leaving serious ARR on the table.

Founded by consultants closers

Giovanni Bruère

With over a decade of experience in B2B SaaS sales, Gio specializes in expanding markets and driving revenue growth. At 360Learning, he helped fuel global expansion, launching the UK office and breaking into new European markets as revenue grew from $3M to $40M ARR in 4 years. Fluent in English, French, Spanish, and Portuguese, Gio brings a global perspective to sales and growth strategy.

Benjamin Perrau

With over 10 years of experience in B2B SaaS sales, Benj achieved remarkable milestones. His sales career began at Chronogolf, leading up to its acquisition by Lightspeed HQ, and he later played a pivotal role in driving GetAccept (YC 2016) to become a market leader in the Digital Sales Room space in Europe, first joining as a reseller before expanding his involvement with the company.